Project Development

From vision to high-performing asset

At Cornerstone Hospitality, we approach every project with the perspective of an owner, focusing on market performance and project viability. Whether it's a historic redevelopment, a ground-up branded property, or a strategic acquisition, our goal is to transform each venture into a high-performing asset.

Our team excels in navigating complex projects. We take the pressure off owners and developers by turning their vision into reality, even when they may not know all the steps to get there. Whether new construction or adaptive reuse projects, we have years of experience and proven successful projects.

Our services include:

  • Comprehensive market research

  • Strategic property positioning

  • Crafting authentic boutique hotel personalities (branding the un-branded)

  • Establishing strategic brand affiliations

  • Budgeting and pro forma development

  • Brand development for new projects

  • Expert consulting

By combining visionary leadership with deep industry knowledge and financial expertise, we bring your hotel project to life in a successful, sustainable way.

Branded

Our team has deep experience working with some of the most notable hotel brands in the market – Marriott, Hilton, IHG, Choice Hotels and more.. Whether a ground-up construction project of a full, select or limited-service property or the assumption of an existing asset, we can assist owners by providing support and guidance on the front end to ensure a successful property.

Curated and Independent

We have extensive experience in curated hotel development, having successfully opened numerous independent hotels from start to finish. Bringing in local artists and craftsmen, we elevate the look and feel of property, making it truly unique. We are story-tellers. What makes a boutique experiential hotel successful is how guests engage with and embrace the story that it tells. That requires a lot of research, planning, authenticity and exquisite execution. At the same time, we help develop reservation systems, restaurant operations, and all the pieces that add up to a successful hotel venture.

Adaptive Reuse

We specialize in revitalizing historic properties and turning them into catalysts for economic growth in downtown areas, and we’ve been very successful in doing so. As both development owners, partners, and third-party operators, we breathe new life into small and mid-sized markets by transforming something old into something new. Our focus is on creating projects in areas where the risks are high but the potential reward for the community is even greater. We deliberately take on projects that have the most positive impact, revitalizing neglected downtowns and creating new demand drivers for the region. Our goal is not only to develop profitable hotels and restaurants but also to play a part in saving a community.

Brand Development

Building a brand requires time, effort, creativity, and boldness. For a brand to thrive, it must resonate with its audience and be clearly understood. As developers of unique boutique hotels, we approach branding with great care, conducting thorough research to ensure the brand is both marketable and memorable.