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    Core Beliefs

    Principle #1: Treat each person
    you come in contact with as
    you would want to be treated.
    At our core, we believe in
    a respectful relationship.
    Good 'ole fashioned respect...
    nothing like it!

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    Our Team

    We admit it! We're a little over the
    top when it comes to selecting our
    team members. We ONLY invite
    people to join our team who are
    like us...they must have an extreme
    passion to serve, take care of our
    team, guests and assets!
    Oh, and of course, NOI!

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    Our Guests

    Unlike many of the Big Boy firms,
    we never forget who we work for...
    our guests! Happy Team =
    Happy Guests = Happy Owners.
    And, isn't that what it's all about...
    lots of Happy?

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    Asset Management

    We operate hotels in a manner
    that makes a guest or an owner
    say "WOW" as soon as  they
    drive up...right  down to adjusting
    those lamp shade seams to the
    back! Gotta love that! We're just
    a little OCD about...everything!

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    Whoa Nellie!

    Hey, if we wouldn't write the check,
    then neither should the owners.
    We're emphatic about it! We shop
    'til we drop and we're serious
    negotiators! We manage every line
    item to maintain quality and add
    money to the bottom line.

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    Hey, did you see all of our
    hotel awards? We said we only
    hire the best...the proof is in
    the pudding! Oh, and in the
    operating account!

    Property Awards

Clients are Talking

  • Governor McAuliffe Announces New Virginia Tourism Growth Fun Project in St. Paul VA

    Western Front Hotel will create new jobs and local revenue while honoring the town’s railroad past

    Read the Story



We're all about our owners

We take great care in building relationships. With the owners, our teams and the brands. We're not a big hotel firm with a big operating budget or big fees. We take great care in ensuring we can touch each of our properties. Our ownership groups value that type of service and reap great profits as a result. Just ask them!

Featured Property



What was once a turn-of-the-century shoe factory in Lynchburg, VA is now a residential-style boutique hotel blending the urban architecture of two landmark brick warehouses with the fashionable styling of a modern hotel. Paying homage to its origins, the décor is accented with historical artifacts from the heyday of the Craddock-Terry Shoe Corporation, and guests enjoy shoe-themed amenities including in-room complimentary continental breakfast served in an old-fashioned wooden shoeshine box.

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Hospitality News

Work soon to start on The Sessions Hotel in downtown Bristol

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Best of Virginia Winners: 2015 and 2016

  • Craddock Terry Hotel – Best in Central Virginia; a winner 5 years and running
    • Best Special Events Venue
    • Best Hotel
    • Best Wedding Venue
    • Best Restaurant – Shoemakers Grill
    • Best Bar – Shoemakers Grill
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